{"product_id":"matrix-so-silver-purple-shampoo-for-blonde-grey-hair","title":"Purple Shampoo for Blonde, Grey and Platinum Hair, Color-Depositing Yellow-Tone Neutralizer - Matrix So Silver","description":"\u003cp\u003eA purple shampoo deposits violet pigment to neutralize unwanted yellow and brassy tones in blonde, grey, white and platinum hair. Matrix So Silver provides moderate toning while cleansing both natural and color-treated hair, helping restore a brighter, cooler-looking finish. Its professional formula can be used whenever warmth begins to return.\u003c\/p\u003e\u003cp\u003eWear suitable gloves, apply to wet hair, lather and rinse, repeating if needed. For stronger toning, the source recommends leaving the shampoo on for up to five minutes before rinsing thoroughly. Use once or twice weekly or as tone requires, watching porous sections that may absorb pigment quickly. The vegan formula is available in 10.1-fluid-ounce and large 33.8-ounce single bottles; choose the size based on routine frequency.\u003c\/p\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBrand: Matrix\u003c\/li\u003e\n\u003cli\u003eLine: So Silver\u003c\/li\u003e\n\u003cli\u003eProduct: Purple toning shampoo\u003c\/li\u003e\n\u003cli\u003eHair colors: Blonde grey white and platinum\u003c\/li\u003e\n\u003cli\u003eHair type: Natural or color treated\u003c\/li\u003e\n\u003cli\u003ePigment: Purple\u003c\/li\u003e\n\u003cli\u003ePurpose: Neutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eToning level: Moderate\u003c\/li\u003e\n\u003cli\u003eFormula: Vegan\u003c\/li\u003e\n\u003cli\u003eApplication: Wet hair with suitable gloves\u003c\/li\u003e\n\u003cli\u003eMaximum contact time: 5 minutes\u003c\/li\u003e\n\u003cli\u003eFrequency: Once or twice weekly or as needed\u003c\/li\u003e\n\u003cli\u003eSizes: 10.1 fl oz and 33.8 oz listings\u003c\/li\u003e\n\u003cli\u003ePackage: Single bottle\u003c\/li\u003e\n\u003cli\u003eCollection: So Silver toning system\u003c\/li\u003e\n\u003c\/ul\u003e\u003csection class=\"product-faq\"\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"qa\"\u003e\n\u003ch3\u003eWhich hair colors suit Matrix So Silver?\u003c\/h3\u003e\n\u003cp\u003eIt is designed for blonde grey white and platinum hair, whether natural or color treated.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qa\"\u003e\n\u003ch3\u003eHow does purple shampoo reduce yellow tones?\u003c\/h3\u003e\n\u003cp\u003eIt deposits violet pigment that visually neutralizes unwanted yellow and brassy warmth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qa\"\u003e\n\u003ch3\u003eHow long can it be left on?\u003c\/h3\u003e\n\u003cp\u003eFor stronger toning, leave it on for up to five minutes before rinsing, following the bottle directions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qa\"\u003e\n\u003ch3\u003eHow often should I use it?\u003c\/h3\u003e\n\u003cp\u003eUse once or twice weekly or whenever unwanted yellow tones return, adjusting for hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"My Store","offers":[{"title":"10.1 Fl Oz (Pack of 1)","offer_id":64459105763697,"sku":"B00FZSB0Y2","price":57.0,"currency_code":"USD","in_stock":true},{"title":"33.8 Ounce (Pack of 1)","offer_id":64459105796465,"sku":"B017Y3WBKW","price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/7064\/0241\/files\/61oIMIcgBzL._AC_SL1500.jpg?v=1787635143","url":"https:\/\/allkindora.shop\/products\/matrix-so-silver-purple-shampoo-for-blonde-grey-hair","provider":"All Kindora","version":"1.0","type":"link"}